YouTube SEO: Tips to Optimize and Rank Videos Fast
With time, competition on the web is getting harder day by day. Especially if we talk about YouTube, then you might wonder what is happening out there. According to YouTube 2018’s metrics, there are 23 million YouTube channels. As of 2019, on YouTube there are approx 8000 channels that have above 1 million subscribers. So, how would you appear in results when there are that many active channels?
Today we will tell you some fantastic strategies and tips to win the competition. So what’s the wait, let’s dive in.

Step 1: YouTube Keyword Research
To rank higher, you have to do keyword research in detail. In this step, we will learn how to discover suitable Keywords for your videos.
First, generate a list of keywords idea.
The first thing is to prepare a thorough keyword ideas list. Find all potential keywords using the YouTube search engine. Just follow the guide below:
- Open your YouTube and type one or two words of your video, now you will see YouTube Keywords suggestion.
- These suggestions are the searched terms that people use to search for a video.
- Prepare a keyword list from these suggestions.
These keywords can enhance the views of your YouTube videos as well as put you in the top position.
Using keyword suggestions from other search engines don’t work well on YouTube because people use different queries on YouTube.
Keyword ideas can also be taken from your competitor’s video. To see what keywords they have used, you need to download Chrome extension “vidIQ Vision for YouTube.” with the help of this extension whenever you will open a video, you will see its tags and other SEO strategies.
Step 2: Make High-Retention Videos
If there is less bounce rate in your videos, then it means, YouTube is happy with it. If most of the people are watching your videos completely, then it means YouTube will undoubtedly rank it higher in the search results.
To reduce the bounce rate of a video, it must be engaging and practical. If your videos are not interesting, then the user will leave your video in the middle.
If your video requires your voice or speech, then make sure that your voice remains in pace even till the end of a video. If your speed reduces, then there are chances that user might leave it.
Step 3: Enhance The Click Through Rate
90% chances of higher CTR is your video Thumbnail. If the thumbnail is attractive and making a user to click it then, it will enhance your CTR.
And, if your videos have higher CTR, then YouTube knows that your video is valuable to the audience and will rank it higher.
Step 4: Pronounce Your Keyword
Many people think that YouTube can only understand the text, but, I am telling you to go for a speech that is keyword optimized. In the introduction, say your keyword and then follow your video with some more keywords. Do you know what Google Text-to-Speech can do? Yes, it can convert your voice into text and understands what your video says. So always remember to use your keywords in your videos.
Step 5: Building Relevant Backlinks For YouTube Videos
- Refer your YouTube video in forums and Q&A sites. For example, go to Quora and search for a question that matches your video’s topic and then try to answer it in simple words and at the end leave a link of your videos.
- The more website link to your video the higher position you’ll get in the SERP. By promoting your YouTube videos on other sites, you are getting higher rankings and more traffic.
These steps seem easy to do, but they require a lot of hard work. I hope all the best for your YouTube channel.
Ryan Smith is a self-professed security expert; he has been making the people aware of the security threats. His passion is to write about Cyber security and office utilities, cryptography, malware, social engineering, internet and new media. He writes for Microsoft products at office.com/setup.
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